Unobserved heterogeneity in dynamic games: Cannibalization and preemptive entry of hamburger chains in Canada
础耻迟丑辞谤蝉:听Igami, M., Yang, N.
Publication: Quantitative Economics聽
础产蝉迟谤补肠迟:听
The evolution of an ICT platform-enabled ecosystem for poverty alleviation: The case of Ekutir
础耻迟丑辞谤蝉:听Jha, S.K.,聽Pinsonneault, A.,聽Dub茅, L.
Publications:聽MIS Quarterly: Management Information Systems
Exploring the Diversity of Virtues Through the Lens of Moral Imagination: A Qualitative Inquiry into Organizational Virtues in the Turkish Context
础耻迟丑辞谤蝉:听Karakas, F.,聽Sarigollu, E.,聽Uygur, S.
Publication: Journal of Business Ethics聽
础产蝉迟谤补肠迟:听
When one degree just isn鈥檛 enough
In 2010, after graduating from 海角社区 in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.
Professor Mukherjee appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research
Professor Ashesh聽Mukherjee has been appointed 聽member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research.聽The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice.聽The聽
Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity
础耻迟丑辞谤蝉:听Mukherjee, A.聽& Lee, S. Y.
Publication: Journal of Advertising聽
Abstract:
Marketing Corporate Social Responsibility: Tips for B2B enterprises
The new study by聽Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, 海角社区 and聽Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the聽Journal of Marketing.
Companies and universities tackle obesity through pulses
To discover new ways of promoting pulses like lentils and peas to tackle obesity and undernutrition, the Desautels Faculty of Management at 海角社区 has launched a platform that enables companies and institutes to work together towards improving the nutrition of food products.
The Global Pulse Innovation Platform (PIP) aims to boost consumption of protein-rich pulses, a sustainable food product that helps prevent and manage chronic diseases such as diabetes.
Does CSR create shareholder wealth?
Due to increasing pressures on organisations to behave in socially responsible ways, corporate social responsibility (CSR) is becoming a 鈥渕ust have鈥� component of corporate strategy. This is a good development for the society at large as the massive rate of industrialization in the last century has placed a heightened burden on the limited resources our planet has to offer.
Socially responsible behavior boosts profit - if marketing is strong
That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business. According to a new study by Modi and Saurabh Mishra, an associate professor at 海角社区, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.
Corporate social responsibility and shareholder wealth: The role of marketing capability
础耻迟丑辞谤蝉:听Mishra, S.,聽Modi, S.B.
Publication: Journal of Marketing聽
础产蝉迟谤补肠迟:听
Ultimate Campus Celebrity: Professor Ashesh Mukherjee
It's a busy time for both students and professors as final exams and grades loom upon us. But this week,聽Her Campus 海角社区 was lucky enough to get a hold of Desautels's renowned consumer behaviour professor and DJ for an interview - Professor Ashesh Mukherjee!聽
Read full article: Her Campus, December 12, 2015
Distinct threats, common remedies: How consumers cope with psychological threat
础耻迟丑辞谤蝉:听Han, D.,聽Duhachek, A., and聽Rucker, D.D.聽聽
Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models
础耻迟丑辞谤蝉:听Kolsarici, C. and聽Vakratsas, D.
Publication: Management Science聽
Using food as reinforcer to shape children's non-food behavior: The adverse nutritional effect doubly moderated by reward sensitivity and gender
础耻迟丑辞谤蝉:听Ji Lu,聽Suhong Xiong,聽Narendra Arora,聽Laurette Dub茅
Publication: Eating Behaviours
Abstract:
Purpose
