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DTSTAMP:20260413T030238Z
DESCRIPTION:Yuqian Xu\n\nUniversity of North Carolina at Chapel Hill\n	Kenan
  Flagler Business School\n\nUnveiling Operational Processes: The Impact of
  Real-time Videos on Operational Outcomes\n\nDate: Thursday\, April 2\, 20
 26\n	Time: 11:00 AM - 12:00 PM\n	Location: Bronfman Building\, Room 301\n\n
 \nAbstract\n\nIn digital marketplaces\, the physical separation between me
 rchants and customers has intensified the demand for operational transpare
 ncy. This paper examines a novel method to build operational transparency 
 for merchants on food delivery platforms: displaying real-time videos of t
 heir operational processes. Using a unique dataset of chain restaurants on
  a leading food delivery platform in China\, we employ the difference-in-d
 ifferences method with matching techniques for empirical analyses. Our res
 ults show that the display of real-time videos improves restaurants' opera
 tional performance on the platform\, including demand\, customer average s
 pending per order\, and revenue. Additionally\, these benefits are more pr
 onounced for restaurants with less available information on the platform\,
  such as those with fewer online reviews or lacking the premier label. By 
 leveraging computer vision techniques\, we further explore the underlying 
 mechanism through detailed image analytics. Rather than treating transpare
 ncy as a monolithic construct\, we quantify key attributes within the visu
 al information. Our findings indicate that region of interest coverage\, a
 esthetic quality\, and specific quality attributes (e.g.\, brightness and 
 warm hues) play crucial roles in enhancing the observed treatment effects.
  Finally\, we delineate two distinct screening channels based on visual co
 ntext: front-of-house cues trigger observational learning through social p
 roof\, whereas back-of-house cues signal production effort and hygiene\, f
 acilitating process inference. Overall\, our study highlights the importan
 ce of sharing visual information on operational processes to enhance perfo
 rmance on digital platforms\, offering actionable insights for platform ma
 nagers and service providers aiming to optimize their video content for im
 proved outcomes.\n
DTSTART:20260402T150000Z
DTEND:20260402T160000Z
LOCATION:Bronfman building\, Room 301
SUMMARY:Management Science Research Centre (MSRC) Seminar: Yuqian Xu
URL:/desautels/channels/event/management-science-resea
 rch-centre-msrc-seminar-yuqian-xu-372195
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