Exigences du programme
Programme pr茅sentement 脿 l'茅tude. Aucun 茅tudiant ne sera admis pour cette ann茅e universitaire.
Cette concentration permet aux 茅tudiants de se familiariser avec les grands domaines de sp茅cialisation en relations publiques afin d'am茅liorer l'efficacit茅 de leur communication de fa莽on g茅n茅rale ou 脿 l'heure de superviser ou de travailler en 茅troite collaboration avec d'autres communicateurs en entreprise. Si le programme permet d'acqu茅rir certaines comp茅tences, il est surtout ax茅 sur les aspects strat茅giques des relations publiques. Nous recom颅mandons aux 茅tudiants qui pensent faire carri猫re en relations publiques de suivre le programme de Dipl么me en gestion 鈥� Concentration en gestion des relations publiques et des communications pour mieux se pr茅parer sur le plan profes颅sionel. Comme les 茅tudiants inscrits au programme de Dipl么me en gestion 鈥� (concentration en gestion des relations publiques et des communications) suivent les m锚mes cours que ceux qui se destinent aux relations publiques, ils ont la chance de partager leurs exp茅riences d'apprentissage avec de futurs praticiens des relations publiques. En outre, les charg茅s de cours sont tous des praticiens d'exp茅rience qui tra颅vaillent sur le terrain et qui pr茅senteront aux 茅tudiants des con颅f茅renciers et des exemples r茅els issus du milieu.
Nota : Les cours associ茅s ne sont assortis d鈥檃ucune unit茅 retenue dans le calcul des exigences du programme.
Cours associ茅s
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CEC2 532 Business Economics (3 unit茅s) *
Vue d'ensemble
脡conomie (CCE) : Introductory micro and macro economic theory and practice in profit and non-profit organizations from a managerial perspective. Topics include: demand and supply analysis, production costs, firms' pricing and output determination, aggregate demand and supply, national income, output and employment determination, inflation, interest rate, exchange rate determination, fiscal and monetary policies.
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : Matziorinis, Ken (Fall) Matziorinis, Ken (Winter) Matziorinis, Ken (Summer)
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CMS2 500 Mathematics for Management (3 unit茅s) *
Vue d'ensemble
Sciences de la gestion (CCE) : Basic mathematics needed for business applications, including graphs of functions, series summation, mathematics of finance, annuity, discounted cash flow, internal rate of return, permutations, combinations, maxima and minima of functions with business applications in optimization, introductory statistics and probability
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : Golovina, Galina (Fall) Graham, Jim Norman (Winter) Khalil, Elias (Summer)
Prerequisite: CMSC 000
Note: "Mathematics for Management" must be completed in the first semester of the Diploma in Management program.
**In addition to Wednesday classes there will be three Saturday classes held on Saturday May 14, 28 and June 11 from 13:00 to 16:00.
* ou l'exemption par un examen
Cours obligatoires (27 unit茅s)
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CACC 520 Accounting for Management (3 unit茅s)
Vue d'ensemble
Comptabilit茅 : This course covers financial and managerial accounting. The course provides an understanding of the various financial statements as well as cost behaviour, cost/volume/profit relationships, budgets, responsibility accounting and relevant costing.
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : Cohen, Thierry (Fall) Cohen, Thierry (Winter) Parent, Kevin Paul; Zowall, Hanna; Cohen, Thierry (Summer)
Corequisite: CMS2 500
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CFIN 512 Corporate Finance (3 unit茅s)
Vue d'ensemble
Finance (CCE) : Fundamental finance theory as applied to the firm's short and long-term financing and investment decisions and the sources of funds available to it (stocks, bonds, derivatives). Exposure to critical concepts of "firm value maximization" emphasizing capital budgeting, cost of capital, capital structure, derivatives, dividend policy, risk and return.
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : Gregoriou, Greg (Fall) Gregoriou, Greg (Winter) Jassim, Raad (Summer)
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CMR2 542 Marketing Principles and Applications (3 unit茅s)
Vue d'ensemble
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : Moscovitz, David Lewis (Fall) Dracopoulos, George (Winter) Royce, Charles (Summer)
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CMS2 521 Applied Management Statistics (3 unit茅s)
Vue d'ensemble
Sciences de la gestion (CCE) : Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : MacKenzie, Kenneth (Fall) MacKenzie, Kenneth (Winter) MacKenzie, Kenneth (Summer)
Prerequisite: CMS2 500 or the Exemption by Examination Test
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CORG 551 Behaviour in Organizations (3 unit茅s)
Vue d'ensemble
Comportement organisationnel : The implications for management and the essential concepts of social psychology such as motivation, perception, attitude change and organization. Group and organizational dynamics will be the major emphasis of the course. Classroom discussion and student participation is encouraged.
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : Callender, Shauna; Gray, David (Fall) Callender, Shauna; Gray, David (Winter) Gray, David; Sylvain, Nathalie-Michele (Summer)
**In addition to Thursday classes there will be three Saturday classes held on Saturday June 4, 18 and July 9 from 9:00am to 12:00pm.
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CPRL 510 Fundamentals of Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.
Trimestres : Automne 2015, Hiver 2016
Charg茅s de cours : Papastefanou, Nicolette (Fall) Papastefanou, Nicolette (Winter)
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CPRL 520 Applied Public Relations Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.
Trimestres : Automne 2015, Hiver 2016
Charg茅s de cours : Callaway, Yvonne (Fall) Callaway, Yvonne (Winter)
Corequisite: CPRL 510
Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.
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CPRL 530 Internal Stakeholder Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
Trimestres : Automne 20