Nota : Ceci est la version 2019鈥�2020 de l'annuaire 茅lectronique. Veuillez mettre 脿 jour l'ann茅e dans la barre d'adresse de votre navigateur pour une version plus r茅cente de cette page, ou .
Program Requirements
Cours obligatoires (12 unit茅s)
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CMIS 530 Digital Analytics and Targeting (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
Terms: Automne 2019
Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)
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CMIS 543 Digital Customer Experience (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.
Terms: Hiver 2020
Instructors: Mottaghi, Hoda (Winter)
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CMIS 544 Digital Marketing Automation, Planning and Technology (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
Terms: Hiver 2020
Instructors: Muscott, Adam (Winter)
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CMIS 549 Digital Media and Search Engine Optimization (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
Terms: Automne 2019
Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)
Cours compl茅mentaire (3 unit茅s)
3 unit茅s parmi les cours suivants :
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CCS2 505 Programming for Data Science
(3 unit茅s)
Vue d'ensemble
Informatique (CCE) : Tools and techniques for designing and implementing software applications by using modern programming languages relevant to data science.
Terms: Automne 2019
Instructors: Yu, Tzu-Yang (Fall)
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CCS2 510 Computer Network and Internet Security (3 unit茅s)
Vue d'ensemble
Informatique (CCE) : Basic principles, design and performance of computer networks. Theory and technology, including network security models, cryptography protocols and standards, network security threats and types of attacks, security counter-measure strategies and tools, firewalls, access control and platform-specific security issues.
Terms: This course is not scheduled for the 2019-2020 academic year.
Instructors: There are no professors associated with this course for the 2019-2020 academic year.